Overview
Cookies are widely used to make websites work efficiently, remember choices, and understand aggregated use patterns. Some cookies are essential; others are optional and only activate when you consent through our banner or Cookie Settings panel.
We describe what we do in plain language. If we add a new tool that sets cookies, we update this page and, where required, ask for consent again before optional categories expand.
Short summary: strictly necessary cookies keep the site secure and remember your cookie preferences; analytics and marketing cookies are optional and controlled by you.
Definitions
A cookie is a small file placed on your device. A similar technology may include local storage entries, session storage, or pixels that read cookies already stored. First-party cookies are set by our domain; third-party cookies are set by partners we embed when you allow those categories.
Session
Temporary files that expire when you close the browser, often used for routing, load balancing, or security during a single visit.
Persistent
Cookies with a defined lifetime that persist across sessions, such as a remembered language where technically used and lawfully enabled.
Categories we refer to
- Strictly necessary: required for security, fraud prevention, network management, cookie preference storage, and basic navigation. These are deployed without consent under PECR because they are essential to deliver a service explicitly requested by you.
- Preferences: when they are not strictly necessary (for example saving optional UI choices beyond core delivery), we rely on consent before activation.
- Analytics: helps us measure traffic volumes, navigation paths, and error rates in aggregated form where possible. Activated only if you consent to the analytics category.
- Marketing: may include measurement tags for campaigns or audience insights. Activated only if you consent to the marketing category.
Strictly necessary examples
Examples may include security tokens where applicable, routing cookies for load distribution, remembering that you have dismissed or saved a cookie banner, and maintaining session integrity during form steps. The exact names and lifetimes can change with infrastructure updates; this category remains limited to what is essential.
How we store your preferences
When you choose Accept All, Reject optional cookies, or Save in Cookie Settings, we record your decision in local storage on your device under a site-specific key chosen to avoid accidental collisions. Clearing site data in your browser removes these records and will prompt the cookie notice again.
Third-party technologies
If we integrate analytics or marketing tools, those providers may set their own cookies or read identifiers when you have enabled the relevant category. We select processors with diligence and contracts that align with UK GDPR expectations where data is processed on our behalf.
Links to external sites opened in a new tab may set cookies outside our control. Those sites publish their own notices.
Advertising platforms (for example Google)
If we use Google Ads or comparable services in the United Kingdom, conversion and measurement features may rely on cookies or similar storage on your device when you have opted in to the marketing or analytics category (depending on how the tool is configured). Google’s use of data is described in Google’s Privacy & Terms, and you can use Google’s Ads Settings and industry tools to control how ads are personalised for your account or browser, in addition to our banner choices on this site.
We do not use optional ad measurement to evade consent rules: where consent is required under PECR for non-essential cookies or similar technologies, we tie activation to your Cookie Settings or equivalent consent mechanism.
Retention periods
Preference records in local storage persist until you remove them or until we publish a migration that uses a new key (which would prompt a fresh choice). Analytics or marketing cookies set by vendors commonly use lifetimes from a session up to twenty-four months; we configure shorter durations when a provider allows it.
Log files generated by infrastructure for security may retain related identifiers separately and are covered by our privacy policy retention rules.
Your browser controls
Major browsers let you block third-party cookies, delete all cookies on exit, or block storage entirely. Browser settings apply globally and may affect site features such as staying signed in on other services.
- Open your browser’s privacy or site settings.
- Locate cookies and site data controls.
- Adjust rules to match your comfort level, then revisit our site to confirm banners reflect your choices.
Your rights
Consent for optional cookies can be withdrawn at any time via Cookie Settings, browser controls, or by contacting us. You also have broader data protection rights described in our privacy policy, including access and erasure in appropriate circumstances.
Updates to this policy
We revise this page when we change technologies, partners, or legal requirements. Material changes will be reflected here, and we adjust the reference surface of the cookie notice if a new optional category appears.
Contact
Ghodexarthiphrox, Ariel Way, London W12 7GF, United Kingdom. Phone +44 20 3371 2300. Email assist@ghodexarthiphrox.world.